The PLASA Show takes place at Olympia Exhibition Hall, London. The flagship event for entertainment technology showcases technological advancements from the world of audio, AV, lighting, rigging, and staging. The show in 2021 ran for three consecutive days in September as the UK’s premier show for the professional lighting and sound industry.
Yamaha and NEXO exhibit every year on a joint stand, to showcase their latest range of products. In 2021 they employed the Display Graphic team to bring their vision to life. The brief was to provide a stand that showcased both brands to the highest level. The stand needed to create a harmonious branding execution for both Yamaha and NEXO. Within the stand was a bar and seating area to network with customers and potential leads. Creating the perfect environment for customer engagement.
The stand consisted of wood panel frames and multi-level platforms to showcase the products alongside some visually eye-catching branding, ensuring high-level brand exposure from the exhibition visitors. This bespoke design truly captured the client’s vision.
Display Graphics provided both brands with a full service from concept to creation. Providing Yamaha and NEXO with Exhibition Stand Design, Construction, Management and Logistics. The high-quality level of service from Display Graphics had a direct impact on customer engagement at the event.
Andy Simmons, NEXO UK & Eire Sales Manager said, ‘’The finished stand was exactly what we expected, which doesn’t always happen. We arrived on site the day before the show to find the stand virtually finished and with very few, if any problems that needed to be solved. The crew were really helpful, and the finish of the stand was top notch.’’
With over 35 years’ experience we’ve gained a respected reputation for quality and service. All client projects are meticulously completed in-house even when working to tight deadlines, here at Display Graphics we take pride in every project we undertake and nurture our clients to build long-lasting relationships.
Event – The PLASA Show
Client – Yamaha & NEXO
Venue – Olympia Exhibition Hall
Services provided – Stand construction, Stand management, Stand Design & logistics